Not only is LinkedIn the #2 way the affluent research Financial Advisors (after Google), it is the #1 social media platform for Advisors. LinkedIn now has more than 775 million users in 200+ countries around the world, making it a powerful way to grow your advisory business via sourcing prospective clients and leveraging introductions from your connections. With all this in mind, here are 10 tips that will help you make the most of LinkedIn:
For more information on LinkedIn, watch a 30-minute live webinar on Tuesday August 24 at 12 pm ET/9 am PT. Click here to register for the webinar.
 Advisor Value Propositions: How Advisors Showcase Their Value to Investors—and What Investors Secretly Think, BNY Mellon Pershing, 2018; Putnam Social Advisor Survey, 2020
 Oechsli, 2019
 Putnam Social Advisor Survey, 2020
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