What if prospective clients could connect with you and see your expertise via useful content they’re already seeking—content they’re used to reading in the form of blog posts?

In the Advisor Perspectives article “Why Financial Advisors Should Be Blogging” I share some tips for how and why Advisors should start a blogging routine. Here are a few key takeaways:

Cost-Effective Marketing

Not only is blogging a cost-effective way of showcasing your expertise, but it also creates a new information-sharing platform. Effective blogging can help you build brand awareness and establish authority and credibility as an expert, potentially generating long-term engagement with those who find value in your content.

Anyone Can Be a Blogger

If you’re not a writer, have no fear. You can still be a blogger.

Tips to get started:

• Write for your audience.
• Don’t be generic.
• Tell them what they need to know and skillfully integrate the benefits of your services.
• Offer tips, advice, or strategies to help with their challenge.
• Showcase your expertise.

Choose a Topic

If you’re not sure how to choose a topic to write about, plenty of handy generator tools can help you decide on subjects as well as headlines. Simply search online for “blog topic generator tools.”

Keep in mind: Not all blogs need to start from scratch. Blogging can be as simple as linking to a story or other third-party content and adding some comments.

Keep it Going

Once your blog is written and posted on your website:

• Promote it on social media, which drives traffic to your website, extends the reach of your post, and lets readers share it.
• Develop a content plan to keep you on track.
• Use a calendar tool to schedule your topics and posting dates.

Want to take a deeper dive? Read the entire article at Advisor Perspectives.

If you have any questions or would like more information, contact us.
Or give us a call at 800.786.3309.

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