Bring More Attendees to Your Next Webinar

To those who work independently, in the financial services industry, it’s common knowledge that many professional “hats” must be worn over the course of a standard workday. The recent proliferation of online webinars, as a means for lead generation and client education, has stretched the professional capacity of financial advisors even thinner. Time is precious and the need for business growth is constant. For those who are willing to take on the challenge of delivering online webinars to clients and prospects, it is critical to make the most of this time. In an article for Advisor Perspectives titled, “Bring More Attendees to Your Next Webinar,”  I provide some useful (and thoroughly researched) advice for attracting a greater amount of potential clients, and prospects, to your next webinar. Here are three of those strategies.


1. Title Your Webinar in a Meaningful Fashion

A webinar that’s meant to discuss tax mitigation in your portfolio should not be called “Tax Mitigation Webinar.” In fact, attendance rates tend to be higher when the word “webinar” is omitted from the title[1]. A better option would be “Keep More of Your Money This Tax Season.”


2. Schedule Your Webinar During the "Golden Hours"

Wednesday was the “primo” day for live-streaming presentations. Mondays and Fridays were by far the worst days for hosting webinars. Consider starting your webinar between 11:00 AM and 1:00 PM (in your time zone) to increase the chances that you’ll attract more attendees.


3. Keep it Short and Sweet45-minutes-ideal-length

The average attention span for an attendee is 45 minutes[2] tops. Low-end averages of attendee engagement set that time around 30 minutes[1]. Don’t rush, but... keep it tight.



These are just a few of the useful tactics that can help you create more attractive, and ultimately more effectual webinars. Click here if you’d like to read the rest of the article, “Bring More Attendees to Your Next Webinar,” for yourself.


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[1] B2B Webinar Benchmark Report. March 2021-September 2022. Goldcast.
[2] 2022 Benchmark Report – The Latest and Greatest in Webinars and Virtual Events. June 2021 – June 2022.  notified.

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