Grow Your Advisory Firm By Working With HNW Clients

Working on growing your advisory firm? Consider adding high-net-worth (HNW) clientele—those with $1 million to $5 million in assets—to your roster.

Why? Opportunity.

Many HNW investors work with financial professionals to manage their money; however, about one-third aren’t working with an Advisor.[1]

And just because they’re already working with an Advisor doesn’t mean they’re committed to that relationship.[2]

• Nearly half plan to change/add a wealth relationship in the next 12 to 24 months
• More than one third switched/added relationships in the last three years

When HNW investors make a change, it’s because:[3]

• they want increased personalization
• their current Advisor can’t support their changing financial circumstances
• they want access to different products or services
• they’re looking for improved digital capabilities

If you’re looking to attract and retain the HNW, understanding their objectives is key. Each investor, including HNWs, has a unique mindset and goals. However, most HNW investors are looking for:[4]

• financial planning
• investment management
• wealth transfer advice

Once you determine the needs, expectations, and focus of each HNW client, then you can plan and strategize appropriately to help them reach their goals.

Ready to learn more? Access our complete Guide to Working with the High Net Worth.

The Symmetry Regional Team can help guide you on our HNW solutions including Axiom Personalized Direct Investing and Tax Alpha and provide business intelligence and consulting services to address the intricate financial requirements of HNW investors.

Need help reaching the HNW audience? Symmetry Marketing Group provides marketing, branding, and digital marketing expertise. 

This material is for educational purposes and intended use is for financial professionals. Symmetry Partners, LLC (“Symmetry”) provides this communication as a matter of general information. Information contained herein, including data or statistics quoted, is from sources believed to be reliable but cannot be guaranteed or warranted. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. All content is for educational purposes and should not be considered investment advice, recommendation, or offer of any security for sale. 

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[1] The Advisor Coach, “8 Tips for Attracting UHNW Clients” (as of December 2023)

[2] PwC HNW Investor Survey 2022

[3] Ibid

[4] Spectrum Group Wealth Management Redefined, 2021