Why do I need a headshot?
I often get asked this question by peers and clients when the prospect of taking a new photo arises. The answer is simple - Your headshot is a key component of your brand; one that can draw clients to you or drive them away. From infancy on, we are drawn to faces. On websites, one of the first things most viewers look at are any pictures of people. Chemistry is an important part of why a client decides to work with a financial advisor (or many other professionals) and photographs are an important part of that process.
If that sounds hyperbolic then consider this - statistics from LinkedIn show that members who include a professional photo receive 21x more profile views and up to 36x more messages.
Your photo should be up-to-date and convey the right image for your brand. And it should be on the home page of your website—and be sure to use the same photo across social media to be consistent.
While I’m sure your cousin’s wedding was wonderful; the photos have no place in your professional persona.
Fine, I need a headshot. How do I get one?
Now that you understand why a headshot is important, let's explore how you go about getting one.
While you can contract the services of a professional photographer, depending on their experience level and demand, it can be costly. On average, session costs range from between $200 and $500 and take 1-2 hours. Additionally, expect additional fees based on the number of photos you choose to purchase. If you go this route, be sure to get photos in different outfits and in different settings—inside and out of the office.
However, if you don't have the time or budget for a professional, the camera on your smartphone can do the trick.
This advisor has made headshots an integral part of her website: https://www.sloanadvisorygroup.com/
You can even have a little fun with it. Check out what this team did (be sure to mouse over the photos): https://dfgadvisors.com/team/
Wait, I’m not a photographer.
No, you’re not and, more importantly, you don’t need to be. Apple and Samsung (along with myriad other Android manufacturers) have developed AI assisted software that has lowered the skill barrier needed to take a good photo. Following these tips will help you elevate that good photo to a strong one and make a great impression with clients.
Simple editing can be make a big difference. My original photo was a little off center so I used the crop tool to center my subject. I then further refined the photo by making small adjustments to the brightness and saturation. You can see the difference between the original on the left and the edited version on the right.
Congratulations! You now should have a pretty good headshot. Time to update your website and social media.
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If so, be amongst the first 5 advisors to share your new photo to be selected for a complementary headshot touch-up. To be eligible, simply email your photo to email@example.com using the subject line “Headshot.”
Symmetry Partners, LLC, provides this communication on this site as a matter of general information. Information contained herein, including data or statistics quoted, are from sources believed to be reliable but cannot be guaranteed or warranted. Nothing on this site represents a recommendation of any particular security, strategy, or investment product. The opinions of the author are subject to change without notice. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. All content on this site is for educational purposes and should not be considered investment advice or an offer of any security for sale. Please be advised that Symmetry Partners does not provide tax or legal advice and nothing either stated or implied here on this site should be inferred as providing such advice. Symmetry Partners does not approve or endorse any third party communications on this site and will not be liable for any such posts.
Diversification seeks to reduce volatility by spreading your investment dollars into various asset classes to add balance to your portfolio. Using this methodology, however, does not guarantee a profit or protection from loss in a declining market.