Here’s the bad news: 77% of advisors have no defined marketing strategy and only 49% of advisors are confident that they will meet their practice growth goals within the next 12 months.1
The good news: Investing a little time and thought into planning can yield substantial dividends. In fact, 75% of top performing RIA firms have a written strategic plan.2And firms with a documented ideal client persona & client value proposition attracted 28% more new clients and 45% more new client assets in 2019.3
To help Financial Advisors create a simple and effective strategy for growth, Symmetry has put together a new tool--our Growth Plan Workbook—designed to help you answer the 4 fundamental questions
Who do you serve/ want to serve?
Focused companies tend to be more profitable
What do you provide?
You build loyalty & deeper relationships when your offering matches your ideal clients’ needs
Why should clients work with you & how you are different?
People don’t buy what you do. They buy why you do it
How do you effectively communicate?
Your client communications and experience need to be cohesive and aligned with your ideal clients and their preferences
Based on your answers to these questions, the Growth Plan then helps you put together a long-term strategic plan with measurable goals and supporting growth strategies.
1 Broadridge Financial Solutions Advisor Survey, November 2020
2 2020 Charles Schwab RIA Benchmarking Study
Symmetry Partners, LLC, provides this communication on this site as a matter of general information. Information contained herein, including data or statistics quoted, are from sources believed to be reliable but cannot be guaranteed or warranted. Nothing on this site represents a recommendation of any particular security, strategy, or investment product. The opinions of the author are subject to change without notice. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. All content on this site is for educational purposes and should not be considered investment advice or an offer of any security for sale. Please be advised that Symmetry Partners does not provide tax or legal advice and nothing either stated or implied here on this site should be inferred as providing such advice. Symmetry Partners does not approve or endorse any third party communications on this site and will not be liable for any such posts.
Diversification seeks to reduce volatility by spreading your investment dollars into various asset classes to add balance to your portfolio. Using this methodology, however, does not guarantee a profit or protection from loss in a declining market.