2021 marked the genesis of our new podcast “The Evidence-Based Marketer”. Each week, we’ve addressed some of the most critical issues concerning professional marketers today. We were thrilled to provide this new offering, and we can’t wait for 2022. For those of you who may have missed it, we present our top five episodes of 2021.
New insights into the emotional forces and intellectual biases that drive consumer behavior can provide us with a more scientific understanding of how to deliver resonant message and solutions. In this episode, we provide an overview of this brave new world, and what it means for marketers today.
From social media to your website, your digital ecosystem is how people research and validate (as well as refer) your company. In this episode we look at how you can create a consistent and compelling digital strategy that allows you to clearly differentiate yourself and gain efficiencies of scope and scale.
How can you be more personally and professionally persuasive? In this episode, we focus on first impressions and body language. How can you come across as warm, and competent (the two major elements of first impressions)? We also examine what physical cues can—and can’t tell us—about how someone might be feeling.
In this episode, we look at a time-tested, four-step process for building—or refining your brand. We look at everything from defining your brand’s promise and personality to brand architecture to key considerations for successful messaging.
Clearly articulating the value you provide to your clients can lead to more referrals, faster growth, and a more efficient and scalable business. As the Marketer, Stephanie Bogan, says, “When the vision is clear, the decisions get easy.” In this episode we look at how to construct an effective, memorable and durable value proposition/mission statement, including the key ingredients and how to use it in your business.
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